Brand Extension Marketing Plan Essay

1.0 Executive Summary Wii is a for-profit organization already offering numerous video games targeted at many different segments of the market in different countries around the world. Wii is developing a new game, Wingo, with an extended service plan for any issues identified while playing the new game. Wingo is bingo for the Wii. Customers will be able to play four players at a time utilizing the two remotes included with the purchase of the Wii system and the two extra remotes that are included when the customer purchases the new game Wingo. The extended service plan will allow customers to first have their game repaired. If the issue is not resolved with repair, the customer will have their game replaced with a new game that has been reviewed and analyzed by tech support to ensure no issues arise. Wingo is targeting the market that consists of residents at assisted living and long-term care facilities, grandparents, and parents. Many individuals in these target markets love to play bingo making Wingo a perfect game for the targeted market. Wingo is a game for grandparents and parents to purchase to have fun with peers as well as their grandchildren and children. Another benefit of Wingo is the increased cognitive use, which is imperative for older adults to utilize as they age to maintain memory. Wingo will provide an easy to use format for those not familiar with playing video games, which is the majority of the target market. The easy to use format will allow players to begin playing without contacting their grandchildren for assistance. The game will also offer cognitive stimulation to assist in maintaining memory. Cognitive stimulation is crucial to all age groups to ensure healthy brain activity. Excellent customer service is required to obtain and retain a loyal customer base, which is also where the extended service plan comes into play because it provides customers with peace of mind knowing that their purchase will be repaired or replaced if any issues arise. Customer needs will be listened to and implemented into to the product to ensure our customers are receiving a product that focuses on customer needs/wants. On a national level, Wingo marketing will consist of flyers, posters, and commercials displaying the social interactions and fun to be had from playing the game. On a global level, the same advertising methods will be used. However, the advertising devices will display different languages, depending on the country where displayed, to communicate the benefits of the game. The global advertising will also take into consideration the different cultural aspects of the country to ensure no disrespect is shown and no offense is taken from the message being sent. 2.0 SITUATION ANALYSIS Wii is entering its fifth year of operation. Its products have been well received by consumers, and marketing Wingo and its extended service plan will be the main focus to the growth of brand and product as well as the sustainability and expansion of the customer base. Wii offers several different genres of games, serving the growing serious gaming industry. 2.1 Market Summary * The target market for Wingo is assisted living and long-term care facilities, grandparents, and parents. Wingo is bingo for the Wii and many individuals in these target markets love to play bingo. By focusing on these target groups, Wingo will be thought of as a game for grandparents and parents to purchase have fun with peers as well as their grandchildren and children. * Projections of growth for this product are that it will become popular within assisted living and long-term care facilities that word of mouth will assist in marketing the product to other groups. This will increase the profits for Wii, allowing the company to gain back its market shares that it lost recently plus more. 2.1.1 Market Demographics * Demographics – Ages 45-75 is the main target market. Most residents of long-term care facilities are between the ages 65-75. Those between ages 45-65 are grandparents purchasing the game in hopes of spending quality time with their grandchildren by playing the game. * Geographics – Wingo’s target area will be the major countries already marketing the Wii game system. These include Japan, Europe, and North America. * Users enjoy the connection made among them and other users while playing the game. Users enjoy spending time with their grandchildren during game time. * The target markets are classified as Thinkers and Survivors. The Thinkers are seeking a game that provides quality and serves a purpose. The Survivors are seeking a brand they can remain loyal to and suggest to their peers and families. 2.1.2 Market Needs * Ease of use – The customers can confuse easily and need a game easy to use without having to ask the younger generation for assistance to operate. * Cognitive stimulation – The customers need their brain stimulated to maintain memory. * Customer service – Excellent service is required to develop a maintainable business that possesses a loyal customer base. 2.1.3 Market Trends * Wingo will distinguish itself by marketing a product not previously available to gamers and other consumers. The market segment for this product is growing at a tremendous rate due to the baby boomer generation aging. Therefore, the marketing is aimed at this segment. * Wingo will also distinguish itself by offering the expanded service plan available with the purchase of only this game. Repair service of the game will allow the consumer to have peace of mind knowing that, should an issue arise, their game will either be fixed or replaced at no additional charge. Saving money in today’s economy is extremely important to all consumers. * Another growing trend for this market is serious gaming, where the players learn skills and competencies that can be then be used in â€Å"real† world situations. Specific goals are set within the game to be reached by the gamer; which fosters incentive to learn, offers instant feedback, encourages skills development, and assists with knowledge transfer. Grandparents and parents are always looking for ways their grandchildren and children can learn new skills utilizing a fun and entertaining venue. 2.1.4 Market Growth * With the Wii system sales declining 9.7% from July 1, 2011 through June 20, 2012, the market is diminishing. Wingo and its extended service plan will, with any luck, bring the sales up for the Wii systems. * The growth potential is there, with the baby boomer generation aging and needing to ensure that they live vibrant, active lives; even once they are physician recommended for assisted living and long-term care facilities. Assisted living and long-term care facilities are required by State and Federal regulations to ensure that all residents remain active; whether with board games, memory games, or exercise. * The diminishing market will need to have a powerful message sent. Iterating to younger generations that it’s not too late to have fun with grandma and grandpa; and to the older generations that it’s not too late for them to have fun. 2.2 SWOT 2.2.1 Strengths – Wii’s reputation among consumers. Wii’s pricing effectiveness of providing lower cost products compared to competitors. Wii’s service and product quality compared to competitors. 2.2.2 Weaknesses – Wii’s diminishing market share. Wii’s lack of effective innovation and the cause of its diminishing market share. Due to their decline in sales over the past year, Wii lacks available capital. 2.2.3 Opportunities – Wii provides similar products compared to competitors at a lower cost. Wii customized the extended service plan for the Wingo game. Wii introduced a new game to a new market. 2.2.4 Threats – Economic depression causes businesses and consumers to cut back on entertainment expenses. Competitor develops a similar game with improved technologic advances. Legislation to reduce number of items appropriate for assisted living and long-term care residents’ activities. 2.3 Competition * There are two main competitors of Wii products. Both are gaining market shares by introducing new technological accessories, including allowing the player to be the remote and better graphics. * Customers will prefer the Wii’s product because of the lower costs of similar products and the extended service plan included with Wingo. * Wingo will be offered to select assisted living and long-term care facilities at an even lower price than retail price for a limited time to help get the word out. * Xbox 360 offers the Kinect that allows players to be the remote. Kinect is offered at a price of $109.95. The Kinect is offered around the world at Walmart, K-Mart, Target, Shopko, RadioShack, and GameStop to name a few. The Xbox Kinect is advertised to people of all ages looking for fun and exciting ways to exercise. 2.4 Product Offering * Wingo will provide consumers with a fun and exciting way to spend time with family while building cognitive skills and abilities that can be utilized in everyday life. Wingo’s extended service plan provides peace of mind to the consumer knowing that their investment is protected. * Wingo is the name chosen for the new game because it is short and catchy. Essentially, the ‘b’ in bingo is replaced with the ‘w’ from Wii. Wingo will be positioned as an affordable entertainment and enhances cognitive skills for all ages. 2.5 Keys to Success The keys to success are designing and producing a product that meets market demand. In addition, absolute customer satisfaction is a must that Wii needs to ensure. Profitability and sustainability will be inevitable if these keys to success are met. 2.6 Critical Issues * Establish Wingo as the game of choice for assisted living and long-term care residents. * Aim for controlled growth that commands that expenses for payroll will never surpass the revenue. This will assist shielding against recessions. * Wingo is in the introduction phase of its life-cycle because it has just been introduced to the market. 3.0 MARKETING STRATEGY The key to the marketing strategy is focusing on the markets residing in assisted living and long-term care facilities. Wii can cover approximately 50% of this market because it produces other products geared toward the families and friends of each segment. 3.1 Mission * Nintendo, producer of Wii and all its games, holds a strong commitment to constructing and marketing the greatest products and services for support. It is vital not only to offer products of the utmost quality, but to give every customer our attention, and show them consideration and respect during each encounter. * The value proposition is constantly improving products and services by listening closely to our customers’ wants and needs. 3.2 Marketing Objectives * Identify the benefits to the target market from using the product and listen to their wants and needs for any improvements. * Obtain and continue a strong, positive growth each quarter * Accomplish a continual rise in market penetration * Market to successful assisted living and long-term care facilities looking to offer a different and exciting activity to their residents * Emails, mail, and phone calls to assisted living and long-term care facilities explaining the benefits of using our product * Achieve a market share of at least 25% 3.3 Financial Objectives: Skip this section for now. You will do this later. 3.4 Target Markets * The specific target markets for Wingo are assisted living and long-term care facilities’ residents. The niche market will be the residents of these facilities that need increased cognitive therapy. Another niche market for Wingo will be those residents that are unable to pay outright for the product by offering a payment plan to those residents. * The assisted living and long-term care facilities are the optimal target markets because the majority of their residents are in need of cognitive therapy. The facility could purchase the product for all residents to use during a scheduled gathering for residents. 3.5 Positioning * The needs of Wingo’s target market include improved cognition, more social interaction, more exercise, and more fun. Wingo will help to improve upon all of these needs. There is increasing evidence that suggests video games are beneficial. In September 2009 a study was published suggestive of increased brain efficiency from playing certain video games. According to Mary Ann Liebert, Inc./Genetic Engineering News, recent research proves that video games provide vital benefits for olders adults by offering cognitive stimulation and a basis for social interaction, exercise, and fun. * The key difference of Wingo from competitors’ video games is that Wingo is the only video game that is based off of the most popular game played by older adults in assisted living and long-term care facilities, bingo. The most distinguishing feature of Wingo is the game’s ability to allow up to eight players to play at one time or to allow four players to play up to two Wingo cards e ach at the same time.

Apes Miller Ch. 1 Questions

Miller Chapter 1 Reading Questions 1. Three ways that human activities are affecting the environment include our exponential increase in population and our resource consumption, which have degraded the air, water, soil, and species in the natural systems that support our lives and economies. A third way is limiting the access that other species have to resources. 2. The goals of environmental science are to learn how nature works, how the environment affects us, how we affect the environment, and how we can live more sustainably without degrading our life-support system. 3.Environmentalism is a social movement dedicated to protecting the earth’s life-support systems for us and other species, and is political in nature. Sustainability, also known as durability, is the ability of earth’s various systems to survive and adapt to changing environmental conditions indefinitely. 4. The five steps towards sustainability are understanding the components and importance of natural capital, recognizing that human activities degrade natural capital by using resources faster than they can be renewed, looking for workable solutions, making trade-offs or compromises, and recognizing that individuals matter.They must be supported by sound science, or the concepts and ideas that are widely accepted by experts in a particular field of the natural or social sciences. 5. Natural capital is the natural resources and services that keep us and other species alive and support our economies. It changes over millions of years in response to environmental changes such as global warming and cooling and huge asteroids hitting the earth. 6. Economic growth is an increase in the capacity of a country to provide people with goods and services.It’s measured by GDP, the annual market value of all goods and services produced by all firms and organizations, foreign and domestic, operating in a country. It goes up with either a population increase, more production and consumpti on, or both. Changes in this growth are measured by per capita GDP, or the GDP divided by the total population at midyear. Economic development is the improvement of human living standards by economic growth. The United Nations classifies this based on a country’s degree of industrialization and their per capita GDP. 7. Developed countries are highly industrialized and have high average per capita GDP.All other nations are developing countries, whether they are middle-income or low-income. Developing countries tend to have the greatest population increases, as well as the greatest disparities between the rich and the poor as far as income goes. 8. 82% of the world’s population comes from developing countries. 9. 1. 5% of the world’s population growth comes from developing countries, as compared to merely 0. 1% in developed countries. 10. The rule of 70 calculates how long it takes to double the world’s population or economic growth at various exponential rates of growth. The formula is 70/percentage growth rate = doubling time in years. 1. The tragedy of the commons is the degradation of renewable free-access resources. The term was coined in 1968 by biologist Garrett Hardin. Basically, the logic is that â€Å"if I don’t use it, somebody else will anyway†. On a large scale, this only leads to waste and overconsumption. 12. One solution to the tragedy of the commons is to use free-access resources at rates well below their estimated sustainable yields by reducing population, regulating access to resources, or both. Another solution is to convert free-access resources to private ownership, so investments are protected. 3. Privatization doesn’t always work if a private owner values increasing profit over protecting natural resources that they own. It is also impractical for global common resources that cannot be divided up and converted to private property. 14. An ecological footprint is the amount of biologically productive land and water needed to supply an area with resources and to absorb the wastes and pollution produced by such resource use. The countries with the largest ecological footprint are the United States, the European Union, China, India, and Japan. 5. To shift towards more sustainable consumption, China and India should lower meat consumption (specifically China), limit population growth (including increased access to birth control), and promote and fund research into sustainable living. The United States, Japan, and the European Union should also promote and fund research into sustainable living, as well as lowering oil consumption by supporting alternative energy and promoting a less consumer-centric lifestyle to their citizens. 16. Point sources of pollutants are single, identifiable sources.An example is a smokestack of a coal-burning industrial plant. Non-point sources are larger, dispersed, and often difficult to identify and therefore much harder and more expensive to control. An example is pesticides sprayed into the air or blown by the wind into the atmosphere. 17. Two basic approaches to dealing with pollution are pollution prevention (input pollution control), which reduces or eliminates the production of pollution, and pollution cleanup (output pollution control), which involves cleaning up or diluting pollutants after they have been produced. 18.Three problems with relying on pollution cleanup are that it is only a temporary bandage as long as population and consumption levels grow without corresponding improvements in pollution control technology, cleanup often removes a pollutant from one part of the environment only to cause pollution in another, and once pollutants have entered and been dispersed into the environment at harmful levels it usually costs too much or is impossible to reduce them to acceptable levels. 19. Five basic causes of environmental problems are population growth, wasteful resource use, poverty, poor environmental acc ounting, and environmental ignorance. 0. Poverty causes environmental problems because the poor often deplete forests, soils, grasslands, and wildlife for short-term survival since they don’t have the luxury of worrying about the long-term environment. They also have the most population growth. 21. Affluenza is the unsustainable addiction to overconsumption and materialism exhibited in the lifestyles of many affluent consumers in developed countries and the rising middle class in certain developing countries. It is based on the assumption that buying more things brings happiness. 22.In the United States, the air is cleaner, most rivers and lakes are cleaner, and drinking water is purer. However, this is because the waste and pollution is transferred to more distant locations. 23. The environmental impact (I) of a population on a given area depends on three key factors: the number of people (P), the average resource use per person or affluence (A), and the beneficial and harmf ul environmental effects of the technologies (T) used to provide and consume each unit of a resource and control or prevent the resulting pollution and environmental degradation. 4. Three major cultural changes have impacted the environment. The agricultural revolution allowed people to settle in villages and raise crops and domesticated animals. The industrial-medical revolution led to a shift towards urban society using fossil fuels to manufacture material items, agriculture, and transportation. It also used science to improve sanitation and understand and control disease. The information-globalization revolution is based on using new technologies for gaining rapid access to much more information on a global scale. 5. To shift to a sustainable economy, we must shift to a renewable energy-based and reuse/recycle economy with a diversified transport system. This requires restructuring the global economy to sustain civilization, a large effort to eradicate poverty, stabilize populati on, and restore hope, as well as a systematic effort to restore natural systems. 26. Your environmental worldview is a set of assumptions and values about how you think the world works and what your role in the world should be.Environmental ethics is concerned with your beliefs about what is right and wrong with how we treat the environment. 27. There are three main types of environmental worldviews. Planetary management worldview holds that nature exists to meet our needs and wants, and that we can use ingenuity and technology to manage the earth’s life-support systems with unlimited economic growth. Stewardship worldview holds that we can manage the earth for our benefit but we have an ethical responsibility to be caring and responsible managers, or stewards, of the earth.Environmental wisdom worldview holds that we are part of and totally dependent on nature and that nature exists for all species. It calls for encouraging earth-sustaining forms of economic growth. 28. Four basic components of Earth’s nature that we can mimic are reliance on solar energy, biodiversity, population control, and nutrient recycling. 29. Current emphasis needs to be shifted to how the individual matters, working together and communicating for social change, and finding trade-off solutions to environmental problems, in order to achieve sustainable emphasis.

Carbon-13 Non Magnetic Resonance (NMR) of Steroids

Carbon-13 Non Magnetic Resonance (NMR) of Steroids Carbon-13 nuclear magnetic resonance (CMR) spectra show a marked sensitivity to such important features of chemical structure as carbon hybridization, the electronegativity of heteroatoms, branching and steric crowding. Potentially, CMR is an extremely rich source of structural data in organic chemistry, capable of rivaling or even surpassing proton magnetic resonance. In the research proposed here, we intend to develop this potential in the field of steroid chemistry. The factors which determine the CMR spectra of steroids are only modestly well understood. We have begun, and propose here to continue, a systematic study of families of closely-related steroids (keto- and hydroxy-androstanes and cholestanes) with the conviction that only through such a systematic study can the basic factors governing the CMR spectra of steroids be brought to light. We intend to quantify those factors as predictive rules which relate spectra to structures and to develop computerized methods for using t hose rules to extract structural information from the CMR spectra of unknown steroids. We also propose to develop several chemical methods (derivatization procedures) for augmenting the information-content of such spectra. Within the last twenty years, the phenomenon of nuclear magnetic resonance†2 (NMR) has evolved from little more than a laboratory curiosity to one of the most powerful analytical tools in chemistry. The experiment itself consists of observing, in an applied magnetic field, the resonance frequencies (in the radio-frequency range) of magnetic nuclei in a liquid chemical sample. The analysis of NMR spectra yields chemical shifts and coupling constants which reflect, respectively, the chemical environments of and the bonding or spatial relationships between atoms whose nuclei are magnetic. Because protons are magnetic, interacting particularly strongly with electromagnetic fields, and because they are present in virtually all organic compounds, proton NMR (PMR) has found broad usefulness in organic chemistry. The literature on PMR spectroscopy is huge, and frequently it is found that PMR spectra yield chemical information which would be difficult, if not impossible, to obtain by an y other method. The determination of structure and conformation, 394 the analysis of mixtures, 435 the study of rate processes6 and the elucidation of reaction mechanisms 7 have all been aided substantially by PMR techniques. Other nuclei frequently observed via NMR are F-19, P-31 and C-13. The first two are not common inorganic compounds and are thus used for more specialized studies. Carbon, by definition, occurs in all organic molecules, but only about 1isotope C-13. This, together with the fact that C-13 nuclei are almost two orders of magnitude less sensitive than protons to the NMP experiment, has hampered the widespread use of C-13 NMR (CMR) as an analytical tool for organic chemists. However, recent instrumental 8 advances such as pulsed Fourier transform techniques and 9-l 1 noise-modulated proton decoupling have made it possible to obtain natural-abundance CMR spectra of even large molecules (e.g., steroids) or low-concentration (ca. 0.05 M) samples within a reasonably short time (0.5 10 hr.). The research to date 12 indicates that C-13 chemical shifts (which constitute the primary data usually collected in the CMR experiment) cover a broad range (ca. 200 p.p.m.) relative to H-l shifts (ca. 10 – P.P.m.1, and are highly sensitive to hybridization, the electronegativity of substituents, branching, and steric crowding. Thus CMR spectroscopy is pote ntially a rich and highly useful source of structural data. As further advances in instrumental design take place, CMR spectroscopy will become an increasingly available and informative tool in organic chemistry. OBJECTIVES AND SIGNIFICANCE The research proposed herein is directed toward understanding the factors which determine C-13 chemical shifts in steroids and toward developing computer-based methods whereby a chemist can obtain structural information from spectra of unknown steroids. This class of compounds was chosen for two reasons. First, the steroid skeleton is more or less rigid, providing a relatively controlled framework within which to study the effects of steric hindrance and other geometrical factors upon C-13 shifts. Second, a great fraction of steroid and natural products chemistry involves the identification or verification of steroid structures, and thus we expect our results to be of significant practical utility. At the current level of understanding of C-13 chemical shifts, it is not now possible to predict the CMR spectrum of a given steroid with much certainty, although by referring to simple model systems, one can often rationalize the signs and general magnitudes of the spectral changes which take place when the nature and position of substituents are altered. It is now a challenging problem simply to assign the spectrum of a known steroid, that is to identify which observed peaks belong to which carbons. The first definitive study of the CMR of steroids was presented only four years ago by Roberts et al. 13 – In that report, the assigned spectra of nearly thirty assorted steroids are presented, with the assignment task accomplished ’I using specific single- frequency and off-resonance proton decoupling, hydroxyl acetylation effects on chemical shifts, deuteration, and substituent influences in analogous -6- compounds.† Since then, several other authors 14 have reported research on the CMR of steroids, but only recently has the systematic study 15,16 of families of closely related steroids begun. We have reported 16 the assigned spectra of fourteen keto-substituted androstanes and cholestanes, where the keto group occupies every possible position around the skeleton. We are currently collecting data on a similar series of hydroxy-substituted steroids, and work is also in 17 progress on the series of steroids containing one endocyclic double-bond. The initial stage or our proposed research is to complete the hydroxyl series and to obtain the CMR spectra of several bifunctional (e.g., dihydroxy and keto-hydroxy) steroids. With such a collection of systematic data available, we will be able to study the influence upon C-13 shifts of these three types of functionality, alone and in combination, which are by far the most common types occur-ing in natural steroids. From these data, we expect to be able to extract rules which will allow the accurate prediction of CNR spectra of steroids containing these groups. Zffrcher’*-20 has derived an extremely useful set of rules relating skeletal substitutions in steroids to changes in the PMR shifts of protons in angular methyl groups. The C-13 rules we seek will relate not only to angular methyl groups but to all carbons in the skeleton, and will thus provide a great deal more information than the Zircher rules. These CNK rules will also form the base for our proposed work in the computerized interpretation of CNR data (vide infra). – As the second portion of our work, we propose a study of reversible derivatization procedures which will aid in the assignment of the spectra of known steroids, and in the analysis of the spectra of unknown -7- steroids. Roberts and co-workers 13 have found that acetylation of a hydroxyl group in a steroid produces characteristic changes, due primarily to steric effects, in the shifts of carbons close to that group. They have used this effect in assigning such shifts. We propose to study the effects of other hydroxyl-group derivatives, specifically, the 2,4,6- trimethylbenzene (benzoates themselves, in our hands, have not shown any advantages over acetates), trifluoroacetate and the trimethylsilyl ether. These derivatives have different steric and electronic properties than do acetates, and should thus produce different patterns of spectral change, providing a convenient means of augmenting the information-content of ordinary CMR spectra. We also propose to observe the C-13 shift changes which take place upon cyclic ketalization of carbonyl groups, and we expect that such changes will be useful in determining the local environment of keto groups on steroids. It has been found 21,22 that the presence of a paramagnetic complexing agent (e.g., a †lanthanide shift† reagent) causes large changes in C-13 chemical shifts of alcohols and ketones. These changes can be related to the geometry of the complex, which reflects the geometry of the Alcohol or ketone itself. We intend to explore the use of such shift-reagents in assisting the interpretation of steroidal CHR spectra. Of particular interest will be the difference between JA- and p-hydroxy steroids: It is expected that the grossly different steric environments of axial vs. equatorial hydroxyl groups will have a pronounced effect upon the geometry of the complex, and thus, very different lanthanide shift patterns should result. If so, the effect should provide a convenient means for distinguishing the stereochemistry of sterols. -8- A third facet of the proposed research involves the development of computerized techniques for automatically extracting structural information from CMR spectra. This represents a logical growth of our Heuristic DENDRAL project, 23-28 an eight-year joint effort between our laboratories and the Departments of Genetics and Computer Science. The purpose of the project is to develop applications of heuristic programming (†artificial intelligence†) to problems in chemical inference, with the bulk of the effort directed toward the computerized interpretation of mas s-spectroscopic (MS) data. In the early DENDRAL research, 24,25 only saturated, acyclic, monofunctional compounds were treated, but we have recently reported the successful identification of the structures cf estrogenic steroids 25 (and mixtures thereof 27 ) via the computerized interpretation of MS data. As the complexity of compound classes has increased, we have felt a growing need for sources of structural data other than MS. CMR data show a sensitivity to stereochemistry and substituent placement which complements, rather than duplicates, MS-derived information, and thus CMR is the ideal candidate. We have demonstrated 28 the feasibility of using CMR data in automated structure analysis. Using a detailed and accurate set of predictive rules 29 for saturated, acyclic amines, we have constructed a computer program which can †reason out† the structure of such an amine, starting from its empirical formula and CMR spectrum. A similar effort is proposed for the steroids (at least, those containing endocyclic double bonds, carbonyl groups and hydroxyl substituents) in which structural information would be inferred from CMR data using accurate predictive rules. This information could then be integrated with the results obtained from derivatization or special CMR techniques, 9- and (if necessary) from MS analysis to yield possible structures. Not only would such a system have substantial utility, but it would represent an important advance in the †state of the art† in both CMR spectroscopy and chemical information-processing. A. CMR Spectra of Steroids We plan to complete the series of sterols by synthesizing [emailprotected], [emailprotected], 74-, 9+, lbc-, 14ti-, 16x- and 176- androstanols or cholestanols, whose CMR spectra (pulsed Fourier-transform spectra, obtained at 25 Mhz. using noise modulated proton decoupling) will be recorded and assigned. We have worked out likely synthetic pathways for the preparation of these using commonly accepted procedures and starting from compounds available in our laboratories. In order to test the extent of additivity relationships and of various interactions of substituents, we shall similarly synthesize and record the spectra of two or three dozen dihydroxy and keto-hydroxy androstanes and cholestanes. The candidates chosen will depend upon the results of the analysis of the monofunctional steroids. Using statistical procedures similar to those of Dalling and Grant, 30 and of Lindeman and Adams, 31 we shall attempt to correlate s/structural variables with chemical shifts, the goal being the derivation of an accurate set of substituent parameters for steroids. In assessing the effects of steric crowding and skeletal distortion, we plan to utilize a computerized, classical-mechanical model of the molecular structure, such as the Westheimer-type models recently reviewed by Schleyer. B. Derivatization We propose to analyze the changes in C-13 shifts which take place when the hydroxyl group in several of the above androstanols and cholestanols is derivatized to the 2,4,6-trimethylbenzene, trifluoroacetate and trimethylsilyl ether. We propose similarly to investigate the effects of ketalizing (with ethylene glycol) several androstenone and cholestanones. We propose to analyze the effects of lanthanide shift reagents (in varying concentrations) upon the CMR spectra of several of the hydroxy- and keto-steroids, with particular emphasis upon pairs of sterols which differ only in the orientation of the hydroxyl group. These investigations will be directed toward the development of a repertoire of non-destructive, chemical methods for increasing the ’information available from CMR spectra. C. Computerized Interpretation of CMR data There are three phases to our proposed research in this area, all of which will make use of the heuristic programming techniques developed in our DENDRAL project. First, we intend to develop a program to assist in the assignment of spectra obtained in; arts A and B, using currently available techniques (i.e., using rules for acyclic systems together with analogies from appropriate model systems). The purpose here is twofold: On one hand, such a program will hasten a time-consuming procedure (in our work, the assignment of spectra requires about as much time as the preparation of samples and the recording of spectra, combined), while on the other hand, it will provide a context within which to develop techniques applicable to the more difficult problem of structure identification. Specifically, we will need methods for express; ing CMR rules as efficient computer code, and for deciding whether a good, unambiguous fit occurs between predicted and observed data. Secondly, we intend to u tilize the rules derived in part A, together with derivatization information from B, to write what is called a †planning† program in the DENDRAL terminology. Such a program is designed to examine the spectrum of an unknown and, referring to a set of heuristics, to attempt to verify the presence or absence of specific structural features in the unknown. Whereas the predictive rules allow one to predict a spectrum from a given structure, the heuristics represent transformations of the rules which allow one to infer structural information from a given spectrum. The primary challenge in constructing the planning program will be the design of heuristics which are as informative as possible, yet which run efficiently. This program will be a useful analytic tool in itself and will be used in the third phase of our proposed research. This third phase will involve merging the planning program with the existing DENDRAL system, which analyzes MS data for steroids. Modifications will be made to the structure generation program, which can construct all possible sets of acyclic substituents from a given set of atoms and attach those substituents in all possible ways to a given cyclic skeleton. The structure generator now makes use of IISplanner information, constructing only those steroids which are consistent with it. We shall modify the algorithm to make use of the output from both the MS and the CMR planners, and shall extend the algorithm to consider questions of stereochemistry, which are currently ignored. We believe that the augmented DENDRAL s ystem will have the capacity to identify, unambiguously, the structures of a wide variety of steroids using information from just these two spectroscopic sources. The programs will be written in the LISP language, and will thus be compatible with the rest of the DENDRAL system. Computer time on the PDP-10 will be provided through the NIH-funded SUMEX facility at Stanford, and we request no support in this proposal for computer facilities. Programs developed in our proposed research will be available to the scientific community over the ARPA computer network.

The Four Different ResearchTheories & Differences and Similarities Assignment

The Four Different ResearchTheories & Differences and Similarities between theory and hypothesis - Assignment Example In the process of criminal research there are many things to consider in teaching people on criminal justice research. However, to be able to understand the plan in construction new crime prevention strategy city wide there are major points that require to be discussed. The main points that will be tackled for educational information will include definition of theories of inductive, deductive, axiomatic as well as grounded research theories (Ireland, Berg & Mutchnick, 2010). In addition, looking at all these theories, one can be considered to be more valid than the rest. There are a number of theories introduced in the criminal justice system and they all have differences and similarities that that make them separate entities in the field of criminal justice. Knowing the theories is one main point but being able to define the variables and their importance as theoretical schemes components is crucial to providing learning information to police captains. Key Differences between the Research Theories In this section, a generalization of the four theories will be given to gain a basic understanding of each one. Deductive reasoning takes general information and gives it a particular instance. An example of this kind of reasoning can be dogs sleep twelve hours a day. Understanding that this may be true for one dog, it can be concluded that that is also true for all dogs based on the fact that they have the same biology. Inductive reasoning involves taking well detailed facts and applying them to general principles. An example could be that all cows are spotted. Another example could be that every day the sun rises in the morning and sets in the evening. It can be said to be a simplified version of facts such as location, speed and viewpoints (Ireland, Berg & Mutchnick, 2010).... Deductive reasoning takes general information and gives it a particular instance. An example of this kind of reasoning can be dogs sleep twelve hours a day. Understanding that this may be true for one dog, it can be concluded that that is also true for all dogs based on the fact that they have the same biology. Inductive reasoning involves taking well detailed facts and applying them to general principles. An example could be that all cows are spotted. Another example could be that every day the sun rises in the morning and sets in the evening. It can be said to be a simplified version of facts such as location, speed and viewpoints (Ireland, Berg & Mutchnick, 2010). Grounded theory is a methodology that is systematic involving coming up with a theory from data that is gathered and available. It is mainly used when doing qualitative research, even though it can be applicable for quantitative data. In other words it is the scientific method that has been reversed. One starts by collec ting data in a variety of ways first then from the data gathered a hypothesis is proposed. Using the axiomatic research theory, the system is made up of any set of axioms or postulate in coming up with a proposition that has not been demonstrated or proven but is considered to be self evident or is known to be true without any proof. From this all or some of the axioms can be used together to come up with logically derived theorems. In other words the data is taken to be factual without having to necessarily prove it (Hagan, 2009). Which theory is more valid? Looking at the four theories the grounded theory can be considered to be more valid based on the methodology it uses. Its apparent ability to come up with theories by use of an inductive approach has put it forward as very relevant

Provide an example for five of the ten Price Sensitivity Effects Essay

Provide an example for five of the ten Price Sensitivity Effects - Essay Example Expenditure effect causes consumers to choose alternative options because of high price that might be unaffordable. For example, car brands like Mercedes Benz or BMW offer a prestigious image and quality, but are highly priced. Consumers that are unwilling to spend majority of their income on products like these tend to choose alternative options that provide similar luxury and feel. In such case, price becomes the ultimate deciding factor. Products with unique value tend to accompany price-quality effect. In such cases, price becomes the deciding factor for value creation of the product. This also creates a psychological effect on the consumers through value attained over time. For example, if fast-food brand like McDonald’s alters or raises its product price, consumers would still continue to opt for its products for their quality. This factor refers to the availability of external financial help to buy a specific product that otherwise would seem highly expensive for the consumer. For example, purchasing a house would require huge amount of money. If the consumer is able to procure loan for the purchase, then the price will be less significant as the deciding factor in the purchase. Inventory effect occurs when sellers anticipate price rise. This allows the sellers to hold the stock till price rise and sell the same at increased price, which will in turn give higher profits. This situation is more often seen in retail markets for pharmaceuticals, petroleum products, groceries etc. When the wholesalers anticipate price rise due to market fluctuation, they tend to buy huge amounts of product stock in advance and hold it as inventory. After price rise, they sell the products at increased prices to consumers, thereby making more profits than

Expected Learning Outcomes in a Legal Class Research Proposal

Expected Learning Outcomes in a Legal Class - Research Proposal Example This therefore includes the introduction and development of necessary skills. These skills include research and analysis in determining relevant laws to be applied to case examples having practical application and significance in business. Another skill that would be developed as a necessary consequence is legal reasoning. When law is in issue, what is moral becomes an issue also. Hence the study should include not only law but the ethical standards or regulations related to business. More specifically this includes both legal and ethical regulations as pertaining to the entire global business organization. This in a few words is the Legal Environment of A Business. All these skills and knowledge expected to be learned in a legal class should lay the foundations for specialized classes that delve deeper into the Legal Environment of Business and Business Ethics. Both subjects cover such a large scope that they should be treated separately in specialized classes. As a foundation for t hese subjects, this general introduction should expose the student to the legal environment of business including the three branches of government, administrative agencies, the actual laws on business and its courses of action in times of conflicts. Problems at the corporate level involving contracts and employment issues must also be presented.

Kant and Schopenhauer Essay Example | Topics and Well Written Essays - 500 words

Kant and Schopenhauer - Essay Example ical imperative can be termed as an unconditional principle that that all rational human use and it is free form from influence by one’s desire or motive. Kant has given proof that human autonomy should be a presupposed state of free will. Moral action is dictated by its uniqueness of the antinomy of freedom and fundamental determination. For one to do the right thing actions intended should have an impact in the world and one has to go on and undertake it to proof that one is free from external influence. Morality demands for causality and freedom from us. One can be able to conceptualize actions in two ways. One can think in two ways but at the same time, one should be intellectually independent. An autonomous will is required if we are to act morally (Walker, 2012). Moral law is motivated by the desire to attain other interest. Rational will can only come from moral law. This principle emphasizes that people should recognize the freedom of other to act independently to promote universal sable of moral laws. Kant challenges us to act and our will regarded and while at this, we should be able to make universal laws through this princ iple. When we follow reason, the world around us will be shaped by the authority that underlies within our will as humans. The ‘End in Itself†is another maxim used by Kant. It implies that one should treat others whether in one’s personality or others as resource and at the same as an end. Simply put we should not use others as objects but we should perceive them with dignity and significance we all bear. This helps us to differentiate things that have instrumental value and those that have inherent value. In life some things are only used as objects to obtain others. We appreciate inherent things for what they are and not for what they help us accomplish. According to Kant, people have inherent in the sense that we are able to go beyond our instincts and make critical decisions concerning our lived and the society at large

Upward mobility Essay Example | Topics and Well Written Essays - 2000 words

Upward mobility - Essay Example This third time-level represents one facet of several possible comparisons between the narrator and Sa'eed, all urged by the construction of the novel around this pair of characters.At the very beginning of the novel, the narrator refers to his time in England as seven years of longing and describes the place as "a land 'whose fishes die of the cold'". The narrator's characterizations of his studies abroad are typically vague and completely lacking in detail (as in the preceding example) or dismissive. The narrative of Mustafa Sa'eed's experiences as a student, intellectual and Sudanese expatriate in England. This time-level first appears relatively late in comparison with the other time-levels, (Tayeb , 183) After offering this optimistic cross-cultural comparison, the narrator notes the ominously silent Mustafa Sa'eed, who "said nothing". Sa'eed's silence parallels the narrator's own reticence to share all his thoughts with the villagers, a reticence which possibly reflects deeper misgivings about the truth of his upbeat observation. The narrator thinks to himself that in England, just as in the Sudan. Some are strong and some arc weak; that some have been given more than they deserve by life, while others have been deprived by it, but that the differences are narrowing and most of the weak are no longer weak. This comparison begs the question, however, of whether the same can be said of the relationship between England and the Sudan, rather than within both England and the Sudan.30 For Sa'eed, as both we and the narrator learn in subsequent chapters, a chasm separates East/South from North/West, a gulf reflecting powerlessness and power, respectively, in response to which he embarks on his personal program of violent revenge. Even before Sa'eed's story is begun, however, Sa'eed questions the relevance of the narrator's experiences abroad. Sa'eed introduces himself to the narrator and remarks, in a vaguely dismissive manner, on the latter's achievements. (Tayeb , 183) Solid and unproblematic values, the humanistic act of studying another culture's literature, and the virtue of humility, all appear in conjunction with the narrator's experiences in Europe. Yet the dissimulation calls into question the values implicit in the narrator's very general description of his experiences abroad. Sa'eed responds by attacking the narrator's choice of subject: "We have no need of poetry here". Sa'eed's blunt criticism reflects the unviability of the naive model offered by the narrator for a possible relationship between England and the Sudan. The eager Sudanese student assiduously applying himself to the acquisition of the higher (in both senses) European literary culture offers, for Sa'eed, a pathetic reflex of the rapa ciousness of European Orientalism (including philology): "a Western style for dominating, restructuring, and having authority over the Orient. Even though it is Mustafa Sa'eed who is speaking, the narrator's own experiences in an idealized England populated by poets, humanists, and doctoral candidates render English poetry intelligible to him. Ironically, precisely those idealized experiences allow him to perceive Mustafa Sa'eed as an interloper in the otherwise (also highly idealized) cultural homogeneity and simplicity of the village. The narrator's

Biographical Narrative Essay Example | Topics and Well Written Essays - 500 words

Biographical Narrative - Essay Example What I learned is that their physical pain is not as deep as emotional pain and that moved me. I resolved to become a nurse because it is a step to further help people heal, at least physically. My crusade continued after I graduated from high school since I worked hard to get CNA, Phlebotomy certification and LPN. It dawned on me that a nurse has a very big responsibility in delivering quality health care to patients. In fact, Donna Wilk Cardillo is right by saying that â€Å"nurses are the heart of healthcare†. Without nurses, doctors would have a hard-time managing the patients because the nurses attend to the patients more than doctors do. Today, I am still continuing my quest to become a professional nurse by getting into this program. My experience here has taught me not only knowledge and skills but the values of perseverance, commitment and hard-work. I couldn’t be more thankful for being taught by MSN, Nurse practitioners and PhD Nurses. Their experience and kn owledge has greatly sharpened my skills and kindled my desire to help sick people. I am not just a learner; I am a person who acts and thinks like a nurse who is willing to render the best service possible.

20th Century Music History Essay Example | Topics and Well Written Essays - 750 words

20th Century Music History - Essay Example Rhapsody in Blue is a 1924 symphonic jazz that was composed by Paul Whiteman’s jazz band which previously premiered at Aeolian Hall, it is better known in the form of orchestrated for full orchestra that is symphonic; most of the versions that Ferde Grofe orchestrated featured in several commercials and films. Another classical work is the Short Story that was released in 1925 for both piano and violin, there was an arrangement of other short pieces that was previously intended to be included in the Three Preludes and was featured by Dushkin (Adam). Porgy and Bess is a folk opera that was released in 1935 and it was composed from the book written by DuBose Heyward, the opera is about African American life which is now considered the work of an American theater. The opera premiered and the Boston colonial Theater where Alexander Smallens conducted the opera. Porgy and Bess contains aria known as Summertime and other additional hits such as I Got Plenty o’ Nuttin as well as It Aint Necessary So; the folk opera has frequently been heard in concert halls and it is relatively popular (Adam). Concerto in F is a 1925 classical that has three movements for both the orchestra and piano, it premiered in the Carnegie hall and it was conducted by Walter Damrosh. There is a musical tone poem that was released in 1928 by the name an American in Paris, the poem had jazz rudiments and with an accurate Parisian sound effects; this classical premiered in the Carnegie hall and was also conducted by Walter Damrosch (Adam). Dream sequence is a five minutes orchestra and chorus interlude that was released in 1931 and its was meant to portray the mind reeling into dream state, it is also referred too as The Melting Pot and it is a different music as compared to Rhapsody in Rivets sequence that later expanded to Second Rhapsody; there are other musical sequences that went unused and were created by Gershwin to be used in the film Delicious. Second Rhpsody was created in 1931 to be used for piano orchestra and it was based on the score for musical sequence from the film delicious; this classical premiered at the Boston Symphony Hall and was conducted by Serge Koussevitky. Cuban Overture is an original Rhumba that was created in 1932 as a tone poem that featured native Cuban dance and folk music, native instrumental were used and the rhumba premiered at Lewisohn Stadium and it was conducted by Gershwin. Variations on I Got Rhythm that Gershwin created in 1934 has a set of interesting variation in the famous song, both for orchestra and piano, the classical premiered at Boston Symphony Hall and it was conducted by Charles Previn (Adam). Rodgers and Hammerstein songs have rich and provoking, soaring emotion and were written with words and music for almost all production, in the collaboration, they were integral components that elevated the entire story from a good to wonderful play. One of the plays done with words is Carousel and looking at the openin g soliloquy, the meaning of Billy Bigelow and Julie Jordan have their filtration and entire story line carried along an amazing song. The stepping forward of Rogers and Hart came when they scored the 1925 charity show by the name The Gabrick Gaities that made known the classic valentines into their hometown. There were an amazing array of music that was written from 1920 to 1930 by Rodgers and Hart, most of them were musical comedies for both Broadway and West End London (Adam 1126). The regular number of shows that were written by the pinnacle in a year was four shows that include the Girl friend, A Connecticut Yankee, Chee Chee, Betsy and Peggy-Ann, and Dearest Enemy. Rodgers and Hamm

History and Laws of Salmon Management in the Pacific Northwest Essay Example for Free

History and Laws of Salmon Management in the Pacific Northwest Essay 1.  Ã‚  Ã‚  Ã‚  Ã‚   Understanding the regulatory framework for managing salmon Five major environmental or regulatory laws that impact salmon Fishery Conservation and Management Act of 1976. According to Conservation Library, (2010) it empowers regional fishery management councils to prepare plans for the conservation and management of each federally managed fisheries in the exclusive economic zone and thus establish standard habitat conservation measures aimed at conservation anadromous fish such as salmon. It seeks to identify these habitats and delineate them so to protect habitats for all anadromous fish. The act requires that before the federal agencies that involve in any activities that might have adverse impacts on the habitats for anadromous fish, they have to consult with the National Marine Fisheries Service in order to carry out environmental impact assessment of the project so that the NMFS gives its recommendations. Fish and Wildlife Coordination Act of 1974 requires that the federal regulatory and construction agencies should undertake environmental impact assessment on fish and wildlife resources before project planning is done on any water related activities or before making applications for federal permits and licenses thus they must consult with state and federal fish and wildlife agencies before doing this (Conservation Library, 2010). This act ensures that environmental impact assessment is done whenever any project in water or that would affect life in water so that appropriate mitigation measures are put in place or the project cancelled. Federal Water Pollution Control Act Amendments of 1972 requires that any industry discharging its wastes into water has to acquire permit from the Environmental Protection Agency. Thus the agency must check the measures put in place by the industry to treat its effluents before issuing any permit (Conservation Library, 2010). This act ensures that fish or any other living organism in water is not affected by the pollutants from industries. Anadromous and Great Lakes Fisheries Conservation Act of 1965 gives the secretaries of the Interior and Commerce authority to establish terms and conditions that ensure permanent protection of estuarine areas (Conservation, 2004). According to (Resource Laws, 2010) it also gives him or her authority to enter into cost sharing agreements with the states and other non-federal interests in conservation, development and enhancement of the nations anadromous fish. This act protects and conserve estuaries where most fish bread or grow and develop since most salmon fish tend to live at estuaries in the oceans and any interference with such features might greatly affect the production fish since it would interfere with the fish habitat. National Environmental Policy Act of 1969. According to Digest of Federal Resource Laws of Interest to the U.S. Fish and Wildlife Service, (2010) this law requires that federal agencies environmental impact assessment on activities that affect the quality of human environment in order to analyze the short term gains of the activity would have on the long term productivity of the environment. In doing this they have to apply an interdisciplinary approach in decision making on matters affecting the environment. Considerations on both the technical and economic impacts are also done. Since the human environment includes all the living things around him, this act protects the anadromous fish like the salmon fish. Any activity that has an adverse effect on water has to be analyzed in its totality and appropriate action taken before being carried out.  Agencies and organizations involved in managing and restoring our salmon The Washington Department of Fish and Wildlife as a state agency aims at improving the protection of the endangered salmon fish by identifying wild roaming salmon fish and returning them back to water. It involves communities its programs and seeks to identify fish habitat and to construct fish hatcheries. It is also involved in removing barriers to fish migration by removing invasive plants along rivers, wetlands and estuaries; restoring wetlands and estuaries; and restoring and protecting fish habitat including stream habitat which is very important to salmon fish. This agency therefore plays a major role in salmon migration, spawning and incubation of its eggs. (Resource Laws, 2010). Yuba River Fish Passage Feasibility, according to Edmondson, (2008), is an organization which was established with an aim protecting and conserving the anadromous fish in Yuba River under the Fishery Conservation and Management Act. It is contracted to conserve and manage the essential fish habitats in the Yuba River above Englebright Dam, Central Valley spring-run Chinook and California Central Valley steelhead. It carries out studies and does analyses and evaluation on options for restoring access to spawning and rearing; and sustainable habitat for the anadromous fish. This would include identifying potential suitable habitats and routes for fish passage and mechanisms to support movements of fish upstream and downstream during their migration. This organization there focuses on how best to enable migration of the anadromous fish such salmon from the ocean to stream and from the sea to ocean. 2010 10 â€Å"Waters to Watch, according to Resource Laws, (2010), is an organization which seeks to conserve aquatic life through partnerships. It includes projects in; Bobs Creek, Pennsylvania; Diamond Lake, Iowa; Fairbanks and Soda Springs, Nevada; Georgetown Creek, Idaho; Green River Basin, Colorado, Utah; Wyoming Koktuli River, Alaska; Lake Vermilion, Minnesota; Mackeys Creek, Mississippi; Wasilla Creek,   Alaska; West Branch; and Machias River, Maine. The project seeks to improve the current conditions rivers, streams, lakes and watersheds by co-ordinating the conservation efforts in these various regions. This organization aims at improving the habit for fish including the anadromous fish which is ever migrating in various maters. The Salmon River Restoration Council (SRRC), according to Harding, (2008) is an organization that was established in 1992 to protect and conserve Salmon River watershed in California by conserving its ecosystem particularly the anadromous fish such as the salmon fish. It involves the local community in its programs aimed at conservation of the ecosystem so as to achieve a sustainable economy. National Marine Fisheries Service which is a state agency was established to conserve and manage living marine resources in USA. According to Conservation Library, (2010), its function is to oversee and undertake conservation of marine ecosystem thus promoting healthy marine ecosystem within the United States’ Exclusive Economic Zone which extends to about three hundred and seventy kilometers from the coastline. The agency is mandated to endangered marine species like wild salmon, whales and sea turtles. U.S. Fish and Wildlife Service is a state organization mandated to protect valuable fish and wildlife resources along the Gulf coast. It monitors activities that may have negative impacts on marine ecosystem and involves geological survey it involves deep water manning to determine impacts of certain occurrences as well as mitigating the impacts of such hazards on marine life. It does impact assessment and give recommendations on the anticipated occurrence. (US Fish and Wildlife Service, 2010) The Environmental Protection Agency which established the Federal Clean Water Act aims at controlling water pollution setting standards to be met by industries and other organizations discharging effluents into water resources. It therefore protects wetlands and aquatic habitat in general throughout the USA and its waters. These provisions put by this agency aims at restoring development of fish by improving the habitat for fish by fully implementing the Federal Clean Water Act. (Whatcom Salmon Recovery, 2003). Washington Department of Ecology in Washington aims at protecting and preserving Washington’s environment. This agency plays a role in the health of salmon fish by involving in planning watershed utilization, allocation of water rights and conserving the quality of water within Washington. (Department of Ecology state of Washington, n. date).  The Nooksack Salmon Enhancement Association, according to Whatcom Salmon Recovery, (2003) is an organization which seeks to return naturally spawning salmon to streams in Whatcom County through restoration and monitoring. They also engage in salmon production by placing woody debris habitat structures in streams. The organization strives to achieve all these through community education.   The Maine Atlantic Salmon Commission is the only agency that given the authority and responsibility to manage the Atlantic salmon fishery in USA (Conservation Library, 2010). It has the responsibility of protecting, conserving and restoring salmon h abitat in inland waters and ocean waters. Summary Salmon management and conservation is not only a concern to the government but a concern to individuals, communities, corporates and non-governmental organizations. Conservation related activities such as providing financial donations to agencies committed to conservations the salmon fish; conducting research activities on salmon’s habitat; providing education to communities living around the water resources and the general public by writing articles and books on salmon fish; and conservation, protection, restoration and management activities towards the salmon fish. 2. History and economics of salmon In 1770s and below America was mainly populated by the Indians and they depended on salmon fish, mainly for food. Euro-Americans began coming to the Pacific Northwest in 1770s. In 1880s, Lewis recognized the salmon fish and wrote descriptive detail about it long before it was given a taxonomic name. The migration of the Euro-Americans into the Pacific Northwest greatly influenced the native’s culture and perception towards the exploitation of natural resources, salmon fish included. Most of these immigrants became farmers. According to National Academies of Sciences (1996), conflicts arose between American Indian ways and non Indian ways and therefore to resolve this, treaties were signed beginning 1854 between the Euro-Americans and the Indian tribes recognizing their land ownership, sovereignty and rules for fishing and hunting. These treaties marked the beginning of radical changes in salmon’s history. There was a transition from ownership salmon landscapes ownership to a more communal ownership which was the beginning modern ways of harvesting, marketing, engineering and conservation. Intervention and mitigation measures were now put in place for sustainable development.  These treaties have been included in the US Supreme Court and have created a solution to contemporary fishing by the Indian tribes. The Bellion decision of 1969 and Boldt Decision of 1974 enabled the signatory tribes a right to access the salmon fish (National Academies of Sciences , 1996). Continued exploitation of natural resources by Euro-Americans led to the decline of the beaver which was very important for the coastal streams as well as the arid regions more importantly provided a rearing habitat for salmon fish (National Academies of Sciences, 1996).  The first salmon cannery was established in 1864 along the Sacramento River in Northern California along the west coast. The cannery was shut down in 1886 and transferred along Colombia River due to sediments which were caused hydraulic mining. From then, many canneries were established and the canneries grew to forty by early1990s. Most of these salmon fish which were harvested to be taken to the canneries were Chinook salmon. However, by 1870s, Chinook salmon catch form the rivers began to steadily decline and so they had to harvest other species of salmon fish which included, Coho, Sockeye and Steelhead salmon (National Academies of Sciences, 1996).  Due continued decline in the fish population, these canneries had to close down and the last to close down along River Colombia was in 1975. The fish catch had significantly dropped form forty three million in 1880s to about two and a half million in 1990s. This was majorly attributed by high inland and ocean fishing, dam constructions along the rivers and modification fresh water streams such as irrigation projects which greatly affected spawning and rearing habitats for the salmon fish (National Academies of Sciences, 1996). These concerns about over fishing and salmon depletion led to the construction of salmon breeding station along Clackamas River in 1877 by the Oregon and Washington Fish Propagation Company. It was later shut down in 1888 because it could not be sustained. This led to construction of hatcheries in 1890s and has greatly increased in numbers to date. It was noted that salmon population did not have any significant increase whenever fish were released from the hatcheries. Thus, between 1930s and 1950s many hatcheries were closed down due to their low returns and problems of diseases and instead this period witnessed an increase in the construction of dams until 1970s. The negative impacts of the dams on the upstream of rivers made most of the salmon fish to migrate to the lower streams of the river (National Academies of Sciences, 1996). In 1960s pasteurized and formulated feeds were invented and this became a solution to diseases caused by artificial propagation thus more hatcheries we re built. Today hatchery facilities are widely distributed throughout the Pacific Northwest (National Academies of Sciences, 1996). The effects of livestock grazing in the rangelands have also had a massive impact on the production of salmon fish. Most of plants that are important for maintaining the wetlands have been seriously reduced and besides, many tanks and dams are constructed along the fresh water streams to provide drinking water for livestock. Overexploitation of trees by humans through lumbering has also contributed to this. The first sawmill to be constructed was in 1827 in Vancouver, Washington. This has destroyed the water catchment areas for most streams. Decline in salmon population is linked to among many factors, global climatic change and other human activities. According to Stanford University (2003, September 23), there has been a decline in salmon fish catch of about 80% between 1970 and 2000. This has mainly been attributed by the global climatic change. It states that salmon fish farm production has greatly improved since the 1980s and has a high market share world wide while the market share for wild-caught salmon from Alaska, British Columbia and Washington has been declining.

Monopoly - economics Essay Example for Free

Monopoly economics Essay In this chapter, look for the answers to these questions: ? Why do monopolies arise? ? Why is MR P for a monopolist? ? How do monopolies choose their P and Q? ? How do monopolies affect society’s well-being? ? What can the government do about monopolies? ? What is price discrimination? Economics PRINCIPLES OF N. Gregory Mankiw Premium PowerPoint Slides by Ron Cronovich  © 2009 South-Western, a part of Cengage Learning, all rights reserved 1 Introduction ? A monopoly is a firm that is the sole seller of a product without close substitutes. Why Monopolies Arise. The main cause of monopolies is barriers to entry – other firms cannot enter the market. Three sources of barriers to entry: 1. A single firm owns a key resource. E. g. , DeBeers owns most of the world’s diamond mines 2. The govt gives a single firm the exclusive right to produce the good. E. g. , patents, copyright laws 2 ? In this chapter, we study monopoly and contrast it with perfect competition. ? The key difference: A monopoly firm has market power, the ability to influence the market price of the product it sells. A competitive firm has no market power. MONOPOLY MONOPOLY 3 Why Monopolies Arise 3. Natural monopoly: a single firm can produce the entire market Q at lower cost than could several firms. Example: 1000 homes need electricity ATC is lower if one firm services all 1000 homes than if two firms each service 500 homes. MONOPOLY Monopoly vs. Competition: Demand Curves In a competitive market, the market demand curve slopes downward. But the demand curve for any individual firm’s product is horizontal at the market price. The firm can increase Q without lowering P, so MR = P for the competitive firm. 4 Cost Electricity ATC slopes downward due to huge FC and small MC ATC 500 1000 Q P A competitive firm’s demand curve $80 $50 D Q 5 MONOPOLY 1 10/23/2012 Monopoly vs. Competition: Demand Curves A monopolist is the only seller, so it faces the market demand curve. To sell a larger Q, the firm must reduce P. Thus, MR ? P. P ACTIVE LEARNING A monopoly’s revenue Common Grounds is the only seller of cappuccinos in town. The table shows the market demand for cappuccinos. Fill in the missing spaces of the table. Q 0 1 2 3 4 5 6 P $4. 50 4. 00 3. 50 3. 00 2. 50 2. 00 1. 50 7 1 TR AR n. a. MR A monopolist’s demand curve D Q MONOPOLY 6 What is the relation between P and AR? Between P and MR? ACTIVE LEARNING Answers Here, P = AR, same as for a competitive firm. Here, MR P, whereas MR = P for a competitive firm. Q 0 1 2 3 4 5 6 1 Common Grounds’ D and MR Curves P TR $0 4 7 9 10 10 9 AR n. a. $4. 00 3. 50 3. 00 2. 50 2. 00 1. 50 8 MR $4 3 2 1 0 –1 Q P MR $4 3 2 1 0 –1 $4. 50 4. 00 3. 50 3. 00 2. 50 2. 00 1. 50 0 $4. 50 1 2 3 4 5 6 4. 00 3. 50 3. 00 2. 50 2. 00 1. 50 P, MR $5 4 3 2 1 0 -1 -2 -3 0 1 2 3 Demand curve (P) MR 4 5 6 7 Q 9 MONOPOLY Understanding the Monopolist’s MR ? Increasing Q has two effects on revenue: ? Output effect: higher output raises revenue ? Price effect: lower price reduces revenue ? To sell a larger Q, the monopolist must reduce the price on all the units it sells. Profit-Maximization ? Like a competitive firm, a monopolist maximizes profit by producing the quantity where MR = MC. ? Once the monopolist identifies this quantity, it sets the highest price consumers are willing to pay for that quantity. ? Hence, MR P ? MR could even be negative if the price effect exceeds the output effect (e. g. , when Common Grounds increases Q from 5 to 6). 10 ? It finds this price from the D curve. MONOPOLY MONOPOLY 11 2 10/23/2012 Profit-Maximization 1. The profitmaximizing Q is where MR = MC. 2. Find P from the demand curve at this Q. Q Costs and Revenue MC The Monopolist’s Profit Costs and Revenue MC ATC P D MR Quantity As with a competitive firm, the monopolist’s profit equals (P – ATC) x Q P ATC D MR Q Quantity Profit-maximizing output MONOPOLY 12 MONOPOLY 13 A Monopoly Does Not Have an S Curve A competitive firm ? takes P as given ? has a supply curve that shows how its Q depends on P. A monopoly firm ? is a â€Å"price-maker,† not a â€Å"price-taker† ? Q does not depend on P; rather, Q and P are jointly determined by MC, MR, and the demand curve. So there is no supply curve for monopoly. MONOPOLY 14 CASE STUDY: Monopoly vs. Generic Drugs Patents on new drugs give a temporary monopoly to the seller. Price The market for a typical drug PM When the patent expires, PC = MC the market becomes competitive, generics appear. QM D MR Quantity QC MONOPOLY 15 The Welfare Cost of Monopoly ? Recall: In a competitive market equilibrium, P = MC and total surplus is maximized. The Welfare Cost of Monopoly Competitive eq’m: quantity = QC P = MC total surplus is maximized Monopoly eq’m: quantity = QM P MC deadweight loss Price Deadweight MC loss? In the monopoly eq’m, P MR = MC ? The value to buyers of an additional unit (P) exceeds the cost of the resources needed to produce that unit (MC). ? The monopoly Q is too low – could increase total surplus with a larger Q. ? Thus, monopoly results in a deadweight loss. P P = MC MC D MR QM QC Quantity MONOPOLY 16 MONOPOLY 17 3 10/23/2012 Price Discrimination ? Discrimination: treating people differently based on some characteristic, e. g. race or gender. Perfect Price Discrimination vs. Single Price Monopoly Here, the monopolist charges the same price (PM) to all buyers. A deadweight loss results. Price Consumer surplus Deadweight loss ? Price discrimination: selling the same good at different prices to different buyers. PM MC ? The characteristic used in price discrimination is willingness to pay (WTP): ? A firm can increase profit by charging a higher price to buyers with higher WTP. Monopoly profit D MR QM MONOPOLY 18 Quantity 19 MONOPOLY Perfect Price Discrimination vs. Single Price Monopoly Here, the monopolist produces the competitive quantity, but charges each buyer his or her WTP. This is called perfect price discrimination. The monopolist captures all CS as profit. But there’s no DWL. MONOPOLY Price Discrimination in the Real World ? In the real world, perfect price discrimination is not possible: ? No firm knows every buyer’s WTP ? Buyers do not announce it to sellers Price Monopoly profit ? So, firms divide customers into groups MC D MR Quantity based on some observable trait that is likely related to WTP, such as age. Q 20 MONOPOLY 21 Examples of Price Discrimination Movie tickets Discounts for seniors, students, and people who can attend during weekday afternoons. They are all more likely to have lower WTP than people who pay full price on Friday night. Airline prices Discounts for Saturday-night stayovers help distinguish business travelers, who usually have higher WTP, from more price-sensitive leisure travelers. MONOPOLY 22 Examples of Price Discrimination Discount coupons People who have time to clip and organize coupons are more likely to have lower income and lower WTP than others. Need-based financial aid Low income families have lower WTP for their children’s college education. Schools price-discriminate by offering need-based aid to low income families. MONOPOLY 23 4 10/23/2012 Examples of Price Discrimination Quantity discounts A buyer’s WTP often declines with additional units, so firms charge less per unit for large quantities than small ones. Example: A movie theater charges $4 for a small popcorn and $5 for a large one that’s twice as big. Public Policy Toward Monopolies ? Increasing competition with antitrust laws ? Ban some anticompetitive practices, allow govt to break up monopolies. ? E. g. , Sherman Antitrust Act (1890), Clayton Act (1914) ? Regulation ? Govt agencies set the monopolist’s price. ? For natural monopolies, MC ATC at all Q, so marginal cost pricing would result in losses. ? If so, regulators might subsidize the monopolist or set P = ATC for zero economic profit. MONOPOLY 24 MONOPOLY 25 Public Policy Toward Monopolies ? Public ownership ? Example: U. S. Postal Service ? Problem: Public ownership is usually less efficient since no profit motive to minimize costs CONCLUSION: The Prevalence of Monopoly ? Doing nothing ? The foregoing policies all have drawbacks, so the best policy may be no policy. ? In the real world, pure monopoly is rare. ? Yet, many firms have market power, due to: ? selling a unique variety of a product ? having a large market share and few significant competitors ? In many such cases, most of the results from this chapter apply, including: ? markup of price over marginal cost ? deadweight loss MONOPOLY 26 MONOPOLY 27 CHAPTER SUMMARY ? A monopoly firm is the sole seller in its market. Monopolies arise due to barriers to entry, including: government-granted monopolies, the control of a key resource, or economies of scale over the entire range of output. CHAPTER SUMMARY ? Monopoly firms maximize profits by producing the quantity where marginal revenue equals marginal cost. But since marginal revenue is less than price, the monopoly price will be greater than marginal cost, leading to a deadweight loss. ? A monopoly firm faces a downward-sloping demand curve for its product. As a result, it must reduce price to sell a larger quantity, which causes marginal revenue to fall below price. 28 ? Monopoly firms (and others with market power) try to raise their profits by charging higher prices to consumers with higher willingness to pay. This practice is called price discrimination. 29 5 10/23/2012 CHAPTER SUMMARY ? Policymakers may respond by regulating monopolies, using antitrust laws to promote competition, or by taking over the monopoly and running it. Due to problems with each of these options, the best option may be to take no action. 30 6.

Analysing the communication process in McDonalds

Analysing the communication process in McDonalds I have made a document and analyze the communication process in one of the worlds successful and largest fast food chain, towards the achievement of business goal. I have chosen the organization is McDonalds situated in Manurewa. Primary data was collected by interviewing the Branch Manager, he is my relative. After the primary research, all the relevant findings were analyzed and evaluated based on the communication theories learned from secondary sources through our textbook, lecturer handouts, online resources and the organizations information resources. The research draws attention to the importance of these findings on how effective, efficient, accurate and up-to-date these communication processes that shoe great impact on the three levels of communication in the main team namely: Team Communication Interpersonal Communication Organization Communication Findings showed some communication barriers on each level that hinder the affectivity and efficiency of the communication processes towards the achievement of their Team goals affecting the organizational goals is well. Though some of the problems were being acted upon promptly, some were not; therefore, I came up with some suggestions that may be helpful to the subject organization towards the achievement of their business goals. 1. Introduction McDonalds is the one of the leading restaurant chains in the world, touching the lives of people every day. They improved their quality of products and services with the time. In the past McDonalds does not have drive through and 24 hour services. All of them are open for late nights. McDonalds primarily sells hamburgers, cheese burgers, chicken products, French fries, breakfast items, soft drinks, milk shakes, and deserts. 2. Interpersonal communication Interpersonal communication is communication between two people. Some books like to refer to it as face-to-face communication, or communication when people are physically present with each other. In the interpersonal communication, we research on communication between the manager and staff members and also research the communication between customers and staff. 2.1 Communication between managers and staff members When we research on McDonalds, it was found that all the restaurant employees are from different countries with different backgrounds. Employees are well educated and experienced. However, there are some drawbacks in the communication between managers and the staff members. This drawback is a language barrier. Because most of the employees have come from different countries, they speak different languages from each other. The meetings conducted at McDonalds involve managers and employees communicating to find out the problems being faced at the department. 2.2 Communication between staff members and customers In this McDonald, mostly women are in the front and attend the new customers. The woman who is attending customer is very friendly and has good communication. All staff members are trained well before to communicate effectively. To communicate well, it is necessary to talk politely and use gestures to convey meaning. The crew members give customer satisfaction through good customer service 2.3 Communication barriers There are some barriers in communication between employees and the manager:- ROLES: Roles are always defined in relationship to someone else and they determine the way you communicate with the other person. In any organisation, information flow depends on good relations of employees. Sometimes employees hide mistakes from manager because of personal relationship then it becomes a barrier in information flow. STATUS: Status become a barrier in motivation .Some of employees doesnt talk with other because of their status. New employees try to avoid communicate with the manager because of his status. POWER: Power becomes barrier in motivation and control. An organisation uses communication to motivate the employees. When we communicate, there is often some element of power or control being exercised by one person or the other, or by both. If power is too much used then the communication is frustrating. MIXED MESSAGES: It becomes a barrier in communication when non verbal communication not matches with verbal message. 3 Organisation communication In the interview with the manager we asked some general questions about the Mc Donald have to gain some knowledge about the Organisation with in the Mc Donalds. Organisation communication is divided into two major parts which is as follow:- †¢ Internal organisation communication †¢ External organisation communication 3.1 Internal organisation communication:- 3.1.1. Organisation goals:- Basic goal of McDonalds on the basis of yearly and they mainly consider about the customer service. It also includes the waste of the McDonalds. They also want to give the customer fast service they want to decrease their waste as much they can so. The few goals of McDonalds are as follows †¢ CSO (Customer satisfaction objective)-100 %( McDonalds main goal is to give customer full satisfaction) †¢ KVS (kitchen video system)-35% this is the time taken to make burgers and other fast food products in the kitchen area after every order and its normally 35 seconds. †¢ Labor-26% McDonalds want to save the labour up to 26% as they had given last year. †¢ Refunds- below 0.10 %( company wants to give less refund to the customer to earn more profit 3.1.2. Information flow within the organisation- In the organisation information flows from higher level to lower level as every information for instance a launch of new product or changing of rules firstly comes to restaurant manager and after that he pass on the information to the middle level manager or we can call them as shift manager and the shift manager pass on the information to the crew members by a team meeting or putting the information on the crew room so that everybody can read that information. And especially when a new product is launching They create a group training team and they trained them how to make new product and Kinds of precautions they have to consider while making those particular product 3.1.3. Organisation culture within the organisation:- In this organisation employees are from different communities. And mainly in this organisation islanders and Indians are working with very few of kiwi staff. The restaurant manager is kiwi and almost all the other middle level managers are islanders and including one manager belongs to china. And in this organisation everybody works without any racism and they are very comfortable with each other. The organisation climate of the McDonalds is very good because everybody communicates in professional way and they can understand each other way of communication very well. 3.2 External organisation communication:- 3.2.1 Dealing with customers:- This is the continuous part of the communication in the McDonalds and which is to be used 24 hours to serve the customer. And it is used to handle the problems of customers as well. In the McDonalds there is a specific pattern to deal with the customers which is described by the manager of McDonalds. In this part of communication is used to deal with every customer and this pattern is written is also written in every order taking register and this pattern is divided into part and those are as follows:- 1) First smile and greet to customer. 2) Take the order correctly by repeating the order to the customer 3) At last say enjoy your meal and good bye. 3.2.2. Communication with stakeholders:- In this organisation mainly restaurant manager and senior assistant manager communicate with the stakeholders and the organisation like McDonalds plays a vital role in communication with the stakeholders because they have to always to be ready to give the customer a better service and not to get a stock out of anything which is used within the organisation. 3.3 Communication barrier in organisation communication- 3.3.1 Barrier in internal organisation- Within the organisation there is communication barrier when in busy time of restaurant if crew and manager do not communicate with each other they cannot give better service to the customers and sometime it happens in heaps of busy time because everybody is busy in doing their task as faster as they can. So to get rid of it managers take the help of the other crew and manager which is available at that time to do a proper communication within the staff. 3.3.2. Barrier in external organisation- There is barrier which is occurs by the customers and stakeholders mainly because of there is sometime misunderstanding 3.3.2.1 Linguistic barrier- Along with this there is some linguistic barrier in the communication. as some of the employees which are from other countries they cannot speak as much good English to communicate and sometime it become barrier in communication in the organisation. 4 Team Communication 4.1. Team Goals Team goals are very simple make a plan and then follow it. In McDonalds teams are trained well to follow the pattern. Leader of the team asks the team to execute a plan and the whole team follows the plan. 4.2.Team Roles In a team each member has a role to fulfill the needs of the team. In McDonalds there is a branch manager, team leader or shift manager. Now there are three counters to serve the customers. On counter 1 there are three members working, on counter 2 there are two members and team leader working and on counter 3 again three members are working. Now cleaning team is there to do the cleanings and also to help the members of the team if anyone requires help and it consists of two members. So the information flow is from the both sides that are downward to upward and also upward to downward. Branch Manager Team Leader Counter Team 1 Counter Team 2 Counter Team 3 Cleaning Team 4.3.Branch Manager Now role of the branch manager is to give the order to the team leader and then team leader will give that order to the team and if there is any kind of problem to the member of the team he or she will let the team leader know and the team leader will let the manager know. So this way the information flows in a team that is both upward and downward. 4.4.Team Member The role of the team member is to contribute towards the goal of the organization. They just need to follow the orders and if they have any suggestions they can give it in the meetings organized by the team leader or by the head manager. 5.CONCLUSIONS 5.1. Interpersonal communication 5.1.1. Communication between manager and staff members According to the findings, we came up with the conclusion that due to the different background and culture of the stay members and managers, language becomes a barrier as far as communication is concerned. Because most employees are from different culture and they are new in this work might hesitate to talk to the manager about their problems. In the meetings, employees are always asked by the managers are they satisfied with their jobs and with the environment of Mc Donalds, which will ultimately motivate them to satisfy the needs of their customers as well. Indian and Chinese staff member hesitates a lot because English is not there first language. 5.1.1.1. Language barrier: Language becomes a barrier between manager and staff members because of employees are from different countries and hesitate when communicate with manager. 5.1.2. Communication between customers and staff members We find that the level of satisfaction depends on the quality of service a customer receives. In this restaurant, both men and women deal with the customers because they are trained well before they join the staff. While dealing with different customers of different background they have to communicate accurately to satisfy the customers needs. In this family restaurant every staff member communicates well with the customers to fulfil the customers needs. They speak well in English. 5.2. Organisation communication After going through all the aspects of McDonalds organisation communication we come to conclusion that both the internal and external communication of McDonalds is very necessary to run the business and earn profit. Without the proper communication, organisation cannot achieve the goals. In the McDonalds Manurewa, the staff got good communication skills and they are doing well in their business by communicating very well professionally in internal organisation as well as external organisation. 5.3 Internal organisation communication- In nutshell the McDonalds main aim is to earn profit and give the customer better service and for that they are achieving their aim by targeting this point of view. McDonalds Manurewa is very multicultural organisation so the employees enjoy each other occasion very happily. And along with this all the important information in this organisation flows from top to bottom level. 5.4 External organisation communication- In McDonalds external communication is mainly with the customers and stakeholders. And this communication is done by both the crew and managers .The dealing with customers is done by both the managers and crew but the communication with the stakeholders mainly done by managers of McDonalds. And on other side a better communication skills in the staff leads to profit of the organisation as if they can communicate well to the customers and as well as in the organisation they can achieve their goals easily. Now in McDonalds different ages, cultures and nationalities are working there together. So everybody is looking to give his idea which is good that shows there commitment towards the work but they all have different thinkings. So problems occurs in between the crew members just because they think that there idea is good but still not followed by the other members or by the group. 6. RECOMMENDATIONS 6.1. Interpersonal communication 6.1.1. Communication between customers and staff members Communication between staff member and customers is main part there. In this restaurant mostly women attend the customers. The staff is well trained and experienced. If the staff members are happy with their work environment, they can serve the customers better. Managers should also encourage members to deal with the customers to avoid any gender bias. 6.1.2 Create a positive climate The communication become better by creating a positive climate (Joan, 2001).The employees try to understand the roles of communication and working for win-win outcomes. They also enhance their communication by self disclosure. The employees should try to understand needs of the customers. Therefore, McDonalds good customer service is generated through employee satisfaction and a healthy work environment. Employees also try to learn more from old employees. 6.1.3. Communication between managers and staff members Communication between managers and staff members can be better if the meetings are held at least once a week in the organization. The managers should ask the staff members questions about their culture and background to get to know them better and to understand their behaviour, so their work environment could be set up according to their preference and comfort. Managers should also try to talk to the staff members as much as possible. 6.1.4. Making contacts Manager and employees try to make contacts with each other. We all need to be treated with respect and inclusion. These are basic human needs. Manager tries to give help to new employees who do not know about the work plan of the McDonald. New employees should make contacts with the experienced employees. Manager can help the employees who are best in communication but hesitate when they are speaking. 6.2. Organisation communication Organisation communication is vast area where everyone has to be including to targeting the aim and achieving that aim. In the organisation communication the important aspect is the organisation goals and the goals can only be achieved if the staff understand it and communicate about the goal by each other. In the organisation every individual employee has to contribute to the main organisation goal. Manger should do proper meeting with crew members to overcome communication gap in the organisation. They must take opinions of crew before implementing a new rule in the organisation so they can work as a team all the crew members must speak English with each other apart from any other languages. 6.2.1 Team communication 6.2.1.1 Conflict in Group If groups are to function well, there needs to be some conflict, because the value of group is that they bring people with diverse skills and ideas together. There, conflict is inevitable and necessary. If there is too much conflict, a group will cease to function, whereas too little conflict can lead to groupthink. Now in McDonalds a team needs to have a proper conflict shows in the diagram. If they discuss more than there is a problem and if they discuss less than there is a problem. If the team performance is not good enough then there will be a problem in Synergy. So they need to have proper to the point discussions rather than too short and to bigger meetings or discussions. 6.2.1.2 Group Dynamics Communication in a group is infinitely more complex than communication between two people. See Figure below. When two people communicate, there are two possible interactions. A B B A Now in McDonalds teams split in to four parts that is counter 1, counter 2, counter 3 and the cleaning team. On the bases of counter one there are three members that is A, B and C. Now A talks with B and B talks with C but there is no communication between A and C. If C does not talk with A then there is no interaction between team member A and C. They need to interact with each other to maintain a proper communication inside a group. If they interact with each they will automatically follow the group dynamics and the outcome will be good or improved.

Red Badge Of Courage Essay -- essays research papers

Death, Blood and Destruction The Red Badge of Courage, a Civil War novel by Stephen Crane, may be examined on various levels. One of those levels is a story about the cruelty and disasters of war. Young Henry Flemming, the protagonist, has dreamed his whole life of being in the army and despite his mother's discouragement, he enlists with a Union regiment. Soon learning that the army is a big bore, Henry begins to view himself "merely as a part of a vast blue demonstration". Clearly, Henry does not know why he is going to fight, he just knows that he is part of a large group of men. As the novel unfolds, it is plain that Crane is writing about the horrors and tragedies of war, even by using the idea of contrasting the events of the war with nature. Although many critics have viewed the book as a naturalistic or realistic novel, some specific examples can describe how it relates to the anti-war theme. As Henry is on guard duty one evening, he converses across the river with a Confederate soldier. "The youth liked him personally," says Crane. Henry's feeling towards his enemy shows that he is unclear about the war's purpose. At this point Henry probably would like to flee home. Henry is seeing the enemy as real and humane. He then describes how he feels shame about the war. Henry definitely knows that the war is wrong and that the people that have died and the soldier...